Every Tourist Is A Voyeuring Gourmand Tourism Essay

Every Tourist Is A Voyeuring Gourmand Tourism Essay This chapter will continue on from chapter two and aims to discuss in detail the culinary tourist. The researcher will define the term culinary tourist and explain how these types of tourists can be categorised. This chapter will also outline the issues facing sustainable tourism and authenticity in relation to food tourism and the culinary tourist. Furthermore, the researcher will highlight the Travel Activities and Motivation Survey (TAMS) which is considered to be the most comprehensive profiles available of culinary tourists. Finally, the researcher will investigate the culinary tourist in Ireland. Although data is scarce in relation to the Irish culinary tourism industry, a Mintel report which was published in 2009 provides some knowledge into both the international and Irish tourists who holiday in Ireland. Eating is one of our most basic physiological needs even when outside our usual environment (Tikkanen 2007). Yet, information on food tourism and the culinary tourist appears rare. Chapter two outlined the fact that food is a very much overlooked element of tourism literature (Selwood 2003). As a result of this lack of direct research into food tourism, there are few insights into the demographic and psychographic characteristics of food tourists (Wolf 2006), and those insights that do exist are considered by Hall et al (2003) to be largely superficial. Murray (2008) agrees and states that terms such as food tourism or the culinary tourist could be used in ways which are misleading and, as a result, may cause inappropriate decisions to be made by tourism planners and operators. Murray (2008) suggests that once culinary tourism has been identified as a potential avenue to pursue, the natural tendency is to identify the market, and that leads immediately to segmentation. However, some tourists may be culinary enthusiasts rather than culinary tourists, and although interested in food, culinary activities are not the main purpose of travel for these types of tourists (Murray 2008). In spite of the recognition that little is still known about either the food buying-behaviour of tourists or of the role it plays in the overall travel decision, destinations are increasingly using food as a means to differentiate themselves and broaden their market base (Hall et al 2003; McKercher, Okumus, and Okumus 2008). As previously discussed, food is an important tourist attraction and enhances or is central to the visitor experience (Henderson 2009). For many, food becomes highly experiential (i.e. much more than functional) when it is part of a travel experience, it can become sensuous and sensual, symbolic and ritualistic, and can take on new significance and meaning (Hall et al 2003, p.61). Long suggests that the culinary tourist anticipates a change in the foodways experience for the sake of experiencing that change, not merely to satisfy hunger (Long 2004, p.21). Longs definition implies that intentionality is required whereas Wolf (2006, p.2) proposes a more lenient def inition; the true culinary tourist is not a snob, but rather an explorer who also happens to be an impassioned aficionado of food and drink. Therefore, the culinary tourist could be defined as loosely as someone who appreciates local food or someone who spends time in a grocery store in a foreign country. Due to broad definitions such as this, one could acknowledge why research on culinary tourists is rare. The Culinary Tourism in Ontario (2005-2015) Strategy and Action Plan makes a very noble attempt to differentiate between tourists with intentionality and those who are better described as enthusiasts. The Action Plan illustrates culinary tourism markets being broken down by an understanding of what motivates the traveller: Primary Travellers whose main focus and intent is for a culinary tourism experience. Secondary Travellers whose focus on culinary tourism is shared with another tourism motivator such as golf, shopping, visiting family and friends. However, culinary tourism is part of their itinerary. Tertiary Travellers whose itinerary or motivators does not include culinary tourism. Culinary tourism experience is impromptu or ad hoc to their original intent (Culinary Tourism in Ontario (2005-2015) Strategy and Action Plan, p.21). 3.3 Location, Sustainable Tourism and Authenticity Sims (2009) remarks on the growing body of research which is beginning to prove that sensations of taste, touch, sound and smell can play an important role within the holiday experience, adding that holiday food is becoming of particular importance to researchers (Sims 2009, p.321). Crotts and Kivela (2006, p.355) agree and cite that our sensory perceptions play a major psychological and physiological role in our appraisal and appreciation of food, as they do for other experiences at a destination. Dining out is a pleasurable sensory experience, hence, the feel good factor which tourists experience as a result of food consumption at a destination is a pull factor and a marketing and merchandising tool that cannot be underestimated (Crotts and Kivela 2006, p.355). For this reason, one can argue that tourists often place considerable emphasis on how they feel at a destination, and how they experience what the destination offers, by carefully selecting that special restaurant and/or foo d that might fulfil a particular personal desire (Crotts and Kivela 2006). Although many studies identify and address factors that affect destination choice and image, very few empirical studies address the role that food plays in the way tourists experience the destination. Dining habits can also provide an insight into ways of life, helping tourists understand the differences between their own culture and those with which they come into contact with (Hegarty and OMahoney 2001). However, it must be acknowledged that the variety of foods on offer at a destination can have major implications for the economic, cultural and environmental sustainability of that tourism location, with researchers arguing that a focus on locally sourced products can result in benefits for both the hosts and the culinary tourists (Clark and Chabrel 2007; Sims 2009). Sims (2009, p.322) argues that local food and drink products can improve the economic and environmental sustainability of both tourism and the rural host community through encouraging sustainable agricultural practices, supporting local businesses and building a brand that can benefit the region by attracting more visitors and investment. Furthermore, Sims (2009) explains that local food can play an important role in the sustainable tourism experience because it appeals to the visitors desire for authenticity within the holiday experience. At present, there is a trend towards universal standardisation and homogenisation, which is demonstrated by the spread of fast food chains (Henderson 2009; Keel 2010). Concurrently, tourists are becoming more adventurous and are open to new food experiences (Daniele and Scarpato 2003; Henderson 2009). Many culinary tourists are also seeking genuine and authentic which can be found in local foods and eating-places (Henderson 2009). Therefore, one can conclude that tourist destinations could successfully differentiate from other locations through local authentic food. As explained above, authentic food consumption at a destination creates a pull factor for the consumer (Crotts and Kivela 2006, p.355). Furthermore, increasing tourist consumption of local foods can generate a multiplier effect that will benefit the local economy and provide a boost to rural destinations looking to develop a sustainable tourism industry (Sims 2009; Torres, 2002). In addition, concerns about the environmental consequences of transporting food across the globe have led researchers to argue that buying local food products is vital if the tourism industry is to reduce its carbon footprint (Mitchell and Hall 2003; Sims 2009). In Rebecca Sims (2009) article titled Food, place and authenticity, she studied ho w local food has the potential to enhance the visitor experience by connecting consumers to the region and its perceived culture and heritage. She focused on two UK regions for her report, the Lake District and Exmoor. Her results illustrated that over 60% of the tourists interviewed said that they had deliberately chosen to consume foods or drinks that they considered local while on holiday which suggests that, tourists are seeking products that they feel will give them an insight into the nature of a place and its people Sims (2009, p.329). However, this demand for local food could also be viewed as a search for authenticity. Over 50% of the tourists interviewed in this study said that they had bought, or were definitely planning to buy, food and drink as souvenirs of their holiday, with less than 10% saying that they were not interested in doing so (Sims 2009, p.328). The souvenir purchasers varied in their levels of enthusiasm, from reluctant buyers who felt compelled to buy sma ll gifts for family or colleagues, to one enthusiastic couple who, while visiting Exmoor, had spent  £60 on specialist tea and coffee by a renowned local tea merchant in addition to the usual stuff like fudge (Sims 2009, p.328). Tikkanen (2007) concurs with Sims (2009) and relates food tourism to Maslows hierarchy. Tikkanen (2007, p.725) identifies five approaches to food with respect to motivation for a visit. These five approaches are food as a tourist attraction, foodstuffs as a tourist product component, food experience in tourism, the role of food in culture and linkages between tourism and food production. This approach to the theory surrounding the culinary tourist demonstrates that food consumption is regarded as one of the most important factors in the marketing of a destination (Tikkanen 2007). Hence, food and tourism are increasingly combined. Food can draw a person towards or back to a holiday destination, plus more and more food products are now bought as souvenirs, which, if managed correctly could result in benefits for both the hosts and the culinary tourists. 3.4 Travel Activities and Motivation Survey While few demographic and psychographic data exist to draw a comprehensive picture of the typical culinary tourist, one major study conducted in Canada can provide some insight. In April 2001, the Canadian Tourism Commission (CTC) released the Travel Activities and Motivation Survey (TAMS), Wine and Cuisine Profile Report which is considered to be one of the most comprehensive profiles available of culinary tourists. This survey offers a comprehensive assessment of travel behaviour and motivators and provides a rich and authoritative database by which to develop future marketing strategies. According to this report, both young and mature singles along with young and mature couples were most likely to exhibit an interest in holiday activities associated with food and wine (TAMS 2001). Interest in such activities also increased as the level of education and household income increased (TAMS 2001). While this information represented Canadian travellers, the results for US travellers were extremely similar. The report did not break down travellers by specific age groups but rather categorises travellers as young or mature. The report found a high correlation between culinary tourists and exploration (TAMS 2001). This concurs with Wolfs (2006) definition above and suggests that culinary tourists are explorers. Those who exhibit an interest in vacation activities associated with wine and cuisine were considerably more likely to have sought out vacation experiences associated with exploration (e.g., visiting historical sites, natural wonders), personal indulgence (e.g., to experience the good life, visiting a casino, experiencing city life such as night life) and romance and relaxation (e.g., experience intimacy and romance, relax and recuperate) (TAMS 2001, p.19). A more recent TAMS, based again on the Canadian and US markets was published in 2007. The survey revealed that 37% (or 7.7 million) of Canadian travellers and 33% (or 58.6 million) of American travellers wer e wine and cuisine enthusiasts, exhibiting either a moderate or high interest in wine and cuisine-related activities while on trips during the years 2005-2007 (TAMS 2007a; TAMS 2007b). Similar to the 2001 survey mature (35-64 years old) couples and families (those with kids) were more likely to be interested in wine and cuisine-related activities. Young couples (less than 35 years old) and senior couples (over 64 years old), though to a lesser extent, were also actively engaged in activities associated with wine and cuisine (TAMS 2007a). Once again the 2007 report shows a strong association between tourists with an interest in wine and cuisine with increasing levels of education and household income (TAMS 2007a; TAMS 2007b). Also interesting to note is the fact that wine and cuisine enthusiasts were frequent travellers, taking an average of 4.1 trips between 2004 and 2005 versus 3.2 trips for other travellers (TAMS 2007a; TAMS 2007b). Relative to other travellers, wine and culinary tourists had a higher tendency to consult a large number of information sources when they were planning trips. Using the internet (86%), considering their own past experiences (63%) and taking advice from friends and relatives (55%) were the most popular information sources (TAMS 2007a). They were also more likely to read the travel section of daily and weekend newspapers and to surf travel-related websites than other travellers (TAMS 2007a; TAMS 2007b). It must be noted that this report evaluated the demographic behaviour of Canadian and American culinary tourists; therefore, an opportunity exists to investigate whether culinary tourists from other countries share similar demographic and psychographic traits. 3.5 The Culinary Tourist in Ireland As explained above, studies into the demographic and psychographic characteristics of food tourists are in the minority. While the TAMS provide an insight into American and Canadian tourists, a Mintel report which was published in 2009 provides some knowledge into both international and Irish tourists who holiday in Ireland. Among Irish tourists, quality is the most important factor for food. Availability of local produce is also significant, it is however recognised that these factors result is a premium price for food and so are most appealing among the older and more affluent consumers (Mintel 2009). Mintel (2009) reported that younger adults and those from lower socio-economic groups were more price sensitive while holidaying in Ireland, therefore, low cost fast-food appeals to this segment, making them less important for the food tourism market. This study stated that the most likely consumers to visit fine dining and local independent restaurants, and those most likely to show a keen interest in food while holidaying in Ireland are those aged 35 to 64, and those that fall under the upper middle class, middle class, lower middle class (ABC1) age bracket. These age groups are fortunately the fastest growing in Irish society and forecasted to make up the largest segment of the Irish population for the next decade. In terms of broader tourism trends, it is consumers from these age and socio-economic categories that are most likely to visit Ireland from abroad, and are the most likely to stay in Ireland from the Irish population. Irish culinary tourists have become of particular importance during the current economic climate as many Irish consumers are now considering holidaying at home rather than going abroad. Furthermore, this report stated that the internet is the most widely used source by tourists for both bookings and see king information prior to taking a holiday or short break within Ireland. This presents a strong portal for the promotion of the Irish food tourism industry through tourist authority websites such as Failte Ireland and Tourism Ireland. At present, these websites provide little or no information about food in Ireland. However, it should be noted that many older consumers have been slow to adopt to the internet, and given that these consumers form the key groups for food tourism, traditional channels should not be abandoned. Also mentioned in the report was Irelands à ¢Ã¢â‚¬Å¡Ã‚ ¬200 million festival sector, another key channel for the food tourism industry, which has a large portion dedicated to food and drink. Guides such as the Michelin guide, the Michelin Pub Guide, and the Bridgestone Guide are seen as exceptionally influential on consumers choices. Positive online reviews also have an influence as more consumers than ever use the internet. Mintel (2009) acknowledge a the trend that Irish and UK consumers have a growing affinity with food, with broadening tastes and a renewed appreciation for local ingredients and modern takes on traditional dishes, as seen with the growth of farmers markets and artisan food producers. Much of this revival and new interest in food has been driven by the media with channels like Channel 4, the BBC and RTÉ using primetime slots for cooking and food interest programmes. Ratings figures from the Broadcasters Audience Research Board for the first quarter of 2009 show that some of the more popular cooking programmes are among the top five highest viewed shows, particularly Masterchef on BBC and programmes featuring celebrity chefs like Heston Blumenthal and Gordon Ramsay on Channel 4. However, due to the current economic crisis, a growing number of people are eating and entertaining at home, and television has become a highly influential forum for promoting good quality food. Although this may have taken somewhat from the restaurant industry, this is in turn creating potential for cookery schools. With the growing interest in food, and the growing number of people entertaining at home there are positive signals for cooking schools, particularly within the domestic tourism arena. However, the cooking courses at these centres are relatively expensive compared to other holiday activities and in recessionary times, luxuries such as these may be less accessible if pricing strategies are not reviewed. Although this report portrayed a positive perspective for the Irish food tourism market, value for money remains a major factor hindering the development of culinary tourism in Ireland. As discussed in Chapter 2, there are issues regarding the perception that Irish food is expensive, service related issues, Irish food cost issues and the lack of innovation among food producers (Coughlan 2009). The report suggests that the government has dedicated a significant amount of funding toward promoting tourism; however, high taxes are affecting competitiveness. Failte Ireland found that although nearly 98% of tourists would recommend visiting Ireland, 19% of these had some reservations. Of this 19%, 26% stated that their main reservation was the high prices in Ireland (Failte Ireland 2010). In addition to this is the concern that not enough emphasis is being placed on promoting Ireland as a food tourism destination (Mintel 2009). These issues must be addressed if Ireland is to be perceived as a desired destination for the culinary tourist. 3.6 Summary The literature reveals that there are few insights into the demographic and psychographic characteristics of food tourists. Yet, eating is one of our most basic physiological needs even when outside our usual environment. Hence, everyone needs to eat. Therefore, it is difficult to define and describe the culinary tourist. Moreover, some tourists may be culinary enthusiasts rather than culinary tourists, and although interested in food, culinary activities are not the main purpose of travel for these categories of tourists. However, for some tourists, food becomes highly experiential and consumers are increasingly aware of the benefits (economic, environmental and health related) of local produce, and there is an increased desire to sample local dishes, foodstuffs and drink. Although, there is little known about either the food buying-behaviour of tourists or of the role it plays in the overall travel decision, destinations are increasingly using food as a means to differentiate themselves and broaden their market base. From this discussion of the literature, it can be seen that local food has the potential to play a central role within the tourism experience. There is a renewed interest in local food and drinks festivals, as well as an increased interest in local markets as tourists seek out authentic food experiences. These local food and drink products can improve the economic and environmental sustainability of both tourism and the rural host community. This chapter also discussed TAMS which is considered to be one of the most comprehensive profiles available of culinary tourists. This survey offers a comprehensive assessment of travel behaviour and motivators and provides a rich and authoritative database by which to develop future marketing strateg ies. Furthermore, an insight into the both the international and Irish tourists who holiday in Ireland was provided using a a Mintel report which was published in 2009. As suggested in the above section, food tourism is a possible competitive advantage and it can be a core element in the branding of a country or destination by marketers. Domestic and international visitors are becoming more adventurous and open to new experiences overall and with specific reference to food. Many are also looking for the genuine and authentic, which, it is believed, can be found in local foods and eating-places (Reynolds, 1993).

Asian Social Science

It has been noted that many drug addicts relapse to drug use after discharged from successful treatment and rehabilitation programs. Thus it is imperative and timely to address the issues that prompt relapsed addiction. 400 drug addicts on relapse cases were selected from eight drug rehabilitation centres throughout Peninsular Malaysia to examine factors influences the relapsed addiction to drug use. Consistent with previous research, self-efficacy, family support, community support and employers support were identified as main factors that influenced the relapsed addictions tendency amongst addicts.Suggestions to curb relapsed addiction to drugs were discussed in relation to the findings. Keywords: Relapse, Addiction, Drug, Malaysia 1. Introduction The close geographical propinquity to Myanmar, Laos and Thailand (Golden Triangle) and other Southeast Asian countries that produces illicit drugs has intensify drug use in Malaysia. The illicit drug use been well thought-out as major soc ial intimidation in Malaysia.The government, on February 19, 1983, declared drug as national disaster and endeavor with stringent law enforcement together with rehabilitation programs for addicts. Indeed the government through various agencies has put in action strategies to impede drug use, parallel to the mission of attaining a drug-free society by 2015. Nevertheless, even with the country’s stringent enforcement policy, there has been a sizeable ascends in the number of fresh and relapsed drug users (National Anti-Drug Agency (NADA), 2009).NADA entrusted by the Malaysian government to sculpt mechanisms to handle the drug crisis and in particular to trim down relapsed addiction rate. Based on the statistics by NADA (2009), the number of detained drug addicts from January to December 2007 and 2008 were 14,489 and 12,352 respectively. Perhaps, the addiction trend that was recorded by NADA is some sort of a relief to all concern. In 2007, the detained fresh and relapsed addict s were 6,679 and 7,810 respectively.Among the detained drug addicts in 2008, 5,939 (48%) were fresh addicts while 6,413 (52%) were relapsed addicts. Interestingly, in 2008 the statistics revealed a decline of percentages in total number of detained addicts (15%), new addicts (11%) and relapsed addicts (18%) compared to the reported statistics in 2007. Nevertheless, careful observation on the statistics revealed an increase in the number of detained relapsed addicts compared to new drug addicts between 2008 and 2007.Generally, it is well understood that the number of drug addicts should reduce dramatically upon successful completion of treatments or rehabilitation program. However, the reported data explicates that most of the drug addicts failed to sustain the free of drug lifestyle after they have been discharged from rehabilitation treatment program. Mohamad Hussain and Mustafa (2001) reported that there are evidence of 90% relapsed cases among heroin addicts within six months aft er been discharged from the Serenti rehabilitation centres.It also had been found that 40% of the addicts pine for heroin after a month of abstinence. Surprisingly, Serenti rehabilitation centers have relapsed inmates who have followed the rehabilitation sessions for more than five times. Moreover, Habil, (2001) contended that more than 70 percent of those attending drug rehabilitation centres would probably relapse. Reid, Kamarulzaman, and Sran (2007) alleged that though some of the programs had been successful, about 70 to 90 per cent of addicts who underwent rehabilitation probably 37 Vol. 5, No. 12Asian Social Science return to the habit within first year after been discharged if they are compelled and detained at the rehabilitation centres. In any event, the rate of relapse among addicts is of great concern to both governmental and non-governmental bodies. Thus, this research was initiated to examine the factors contributing to relapsed addiction tendency amongst drug addicts i n Malaysia. Indeed this study is significant and timely to fight against drug addictions to the root while achieving the nation’s ambition to reach the zero drugs by 2015. . Factors Contributing to Relapse among Drug Addicts Relapse is a formidable challenge in the treatment of all behavior disorders (Witkiewitz & Marlatt, 2004). Several authors have described relapse as complex, dynamic and unpredictable (Buhringer, 2000; Donovan, 1996; Marlatt, 1996). Whereas according to Mahmood (1996), relapsed addiction means, usage, intake or misuse of psychoactive substances after one had received drug addiction treatment and rehabilitation, physically and psychologically.To Rasmussen (2000), relapse occurred because of the building up of additional crisis such as to look trivially on certain problem, stress, weak or failed forecast, the pessimistic thinking that all issue cannot be resolved and immature actions. Relapsed addicts also confused and overreact due to the inability to thin k clearly, unable to manage feelings and emotions, the difficulty to remember things, unable to control their feelings and easily angered. Various studies have examined the effects of psychosocial factors towards relapse among drug and alcohol dependence.Moos (2007) contended that psychological factors are supposition to contribute to relapse among drug addicts after abstinence. Consistently, anxiety has been linked to increased relapse risk among marijuana addicts (Arendt et al. , 2007; White et al. , 2004). Other relapse promoting factor is self-efficacy, defined as a degree to which an individual feels confident and capable performing a certain behavior in a specific situational context (Bandura, 1977).As described in the cognitive-behavioral model of relapse (Marlatt, Bear & Quigley, 1995), high levels of self-efficacy are predictive of improved alcoholism treatment outcomes (Brown et al. , 1995; Greenfield et. al. , 2000; Rychtarik, Prue, Rapp & King, 1992). The situation is di fferent from the results of research done on 60 alcoholics, which found that individuals who have high self-efficacy after going through rehabilitation treatment, are most unlikely to be addicted again (Allsop, Saunders & Phillips, 2000).Chuah (1990), in his research found that drug addicts who have low self-efficacy would be back to addiction after their release from getting treatment and rehabilitation. Other previous studies have also point out that improvement in self-esteem positively lead to success in rehabilitation programs and it assist in curbing drug addictions (Graham et al. , 1997; Mahmood, 1995; Mahmood et al. ,1998; Mahmood et al. , 1999). Attitude and poor knowledge on drug abuse been reported to be contributing factor of relapsed addictions among drug addicts (Abdullah & Iran, 1997).Besides, less support from family members and the community by large towards former addicts highly promote the relapsed addiction tendency after treatment (Brown et al. , 1995; Miller et al. ,1999; Miller, 1992; Moos & King, 1997). Research by Mohd Taib, Rusli and Mohd Khairi (2000) on family communication patterns amongst addicts’ family and non addicts’ family, showed weak communication patterns and less effective interactions amongst former addicts’ family is one of the high probable factors toward drug addiction.Indeed, family support is much needed to ensure the rehabilitation process success and issues like â€Å"don’t care attitude† and ostracizing former addicts would only failed the rehabilitation process and in the long run caused the former addicts to relapse (Daley & Marlatt, 1992). Amongst other factors that have been associated with relapsed addiction are peer pressures especially from the old friends who still use drugs. Mahmood, et al. (1999) found 50% of old friends influenced former addicts to pick up the drug taking habit after they were discharged from rehabilitation centres.The research also showed that 76% of the old friends assist rehabilitated individuals to get the needed supply of drugs. These situations further induced the relapsed addiction amongst former addicts who has been getting rehabilitation treatments. However, the above research is different from findings by Chuah (1990). He found peers support could help former addicts from not getting back to the old habit. He concluded that high emotional and spiritual support will indirectly increase the addicts’ self confidence and decrease the risk towards relapsed addiction.Gregoire and Snively (2001) reported that addicts who have discharged from rehabilitation centres and living in drug-free social environments could be linked with higher abstinence rates and low in relapse of drug use. Mc Coy and Lai (1997), on the other hand, associates inability to get jobs amongst former addicts who were discharged from rehabilitation centres coupled with lack of financial supports, caused the addicts to go back to addictions. Yunos (1 995) asserted that employers always took advantage on the former addicts by paying low salaries without aking into consideration their qualifications and experience, causing dissatisfactions amongst the former addicts that eventually caused them to quit their jobs. Yahya & Mahmood, (2002), found that the treatment and rehabilitation programs being conducted in any country would faced various challenges. The effectiveness of drug rehabilitation programs also one of the factors, associated with relapsed addictions amongst addicts. This is because some researchers found drug rehabilitation programs conducted on addicts are less effective to jolt them to awake (Mokhtar, 1997, Wellish & Prondergast, 1995).Many research found that the traditional treatment and rehabilitation models failed to help in reducing relapse addiction to drug use (Habil, 2001; 38 Asian Social Science December, 2009 Mahmud Mazlan, Schottenfeld & Chawarski, 2006; Mohamad & Mustafa, 2001; Mahmood, Md Shuaib Che Din a nd Ismail Ishak, 1998; McLellan, 2002; Nestler, 2002; O'Brien, 2006 ; Reid, 2007). Though, sufficient rehabilitation programs are in place, prevention of relapse to drug will pass its best if physiology and psychology strength of addicts faint in due time.In addition, lack of multiple long term treatment modalities, social intervention and additional pharmacological treatment could abet relapse. Hence, relapse to drug use after extended periods of abstinence remains as most intricate clinical problem and research issue in the treatment of drug addiction (Miller et al. , 1999; O'Brien, 2006; Sinha & Li, 2007). Individuals involved in recovery and the treatment of recovering individuals recognize that sustaining a clean and sober life is perhaps significantly more difficult than eliminating the use of the drug.There is a high degree of consensus in the field that relapse is a common element in the recovery process. Nevertheless, examination of factors which contributes to relapse is i ndispensable to develop successful interventions in curbing future relapse to drug-taking behavior (Donovan, 1996; O'Brien, 2006, Sinha & Li, 2007). The present study intended to identify the extent that self-efficacy; support from peers, family, employers, community; and programme effectiveness at drug rehabilitation centres influences the relapsed addiction amongst drug addicts.The findings of this research is advantageous to the government, namely the Home Ministry, NADA, social workers, drug counselors, psychologist and other human services in particular, Malaysia and other regions in general. 3. Method The primary data was obtained through a survey using self-administered questionnaire. Items from established instruments were adopted and modified appropriately to suit the objectives of the study. The instrument consists of five parts. The first part of the questionnaire collected the demographic information of the respondents.Second part consist 42 items developed by Marlatt an d Gordon, (1985) to measure the tendencies of relapsed addiction among the addicts. The items specifically measures three dimensions; negative emotion, interpersonal conflict and social pressure. Part 3, 4 and 5 obtained information pertaining to self-efficacy, sosial-environment factors (support form peer, family, employer, and community) and rehabilitation programme effectiveness respectively. Self-efficacy was measured using 15 items developed by Sherer and Maddux (1982) while 5 items from Abdullah and Iran (1991) was employed to measure attitude towards drug abuse. 0 items developed by Procidano and Heller (1983) used to measure peer and family support.12 items created by the researchers to measure employer and community support. The program effectiveness at drug rehabilitation centres was measured using 26 items developed by Bahaman, et al. (2003). The respondents were asked to respond on a scale ranging from strongly disagree (1) to strongly agree (4). From the analysis, it wa s identified that the Cronbach alpha of all constructs exceeds Nunnally’s (1978) recommended threshold value of 0. 7. Thus, the instrument used in this study showed a good level in terms of reliability.The respondents were chosen by systematic sampling procedure. 400 questionnaires were personally distributed to the relapsed addicts who are undergoing treatments and rehabilitations in eight Narcotics Rehabilitation Centres in Peninsular Malaysia. Counselors from the respective centres help to disseminate and collect the survey. High response rate (100%) for this study is due to high degree of cooperation by the respondents and the centres’ counselors. In addition, the drop and pick method utilized in this survey was very effective.The data were analyzed using SPSS Version 15. 4. Findings and Discussion 4. Respondents’ background Majority of the respondents (86%) involved in this research were aged 30 years and above. 80% of them were Malays and Muslims and in te rms of marital status, 65% were single. From the data on educational level, 91% of the respondents were holding Sijil Pelajaran Malaysia (Malaysian Certificate of Education, equivalent to O’levels). About 47% of them used to work as temporary workers. 4. 2 Factors promoted relapsed addiction amongst drug addicts in Malaysia. Respondents perceptions on all factors contributing to relapsed addiction were categorized as low, moderate and high based on the possible score range.Table 1 shows the summary of the findings. About 97 percent of the respondents indicated moderate to high level of agreement on attitude towards drug abuse. 68 percent of the respondents agreed to moderate level of self-efficacy. In short, the findings showed that respondents received moderate to high level of support from peers (99 percent) and family (96 percent) in their endeavor towards free from drug use. On the other hand respondents reported that they received low to moderate level of support from em ployers (98 percent) and community (94 percent) on the whole.About 99 percent of the respondents indicated moderate to high level of satisfactory with the rehabilitation programme at the respective centres. Table 2 displays the Pearson’s correlation coefficients between the research variables which indicate the strength of relationship between the seven factors with respect to perceived tendency of relapsed addiction to drug use. Out of seven factors identified to promoting relapsed addiction, only four factors showed significant correlation at the 0. 05 level. The factor with the highest correlation to tendency of relapsed addiction to drug use is self-efficacy (r= . 790, p

New Deal Jeffersonian and Hamiltonian Means - 714 Words

The men who served as president during their terms before FDR either focused on Hamiltonian or Jeffersonian views when making decisions for the country. They either focused on the government having more control, or on the common man having the control. FDR, on the other hand, used a combination of the two. The New Deal was created solely to improve the conditions of the United States during the Great Depression. The successes and failures of FDR’s combination of â€Å"Hamiltonian means† to achieve â€Å"Jeffersonian ends† are reflected by the New Deal with the occurrence and extremism of the court-packing scheme, the outcome of the National Industrial Recovery Ac t, and the New Deal programs helping the common man while increasing the government’s involvement. The New Deal specifically reflects FDR’s combination of â€Å"Hamiltonian means† to achieve â€Å"Jeffersonian ends† in the events of the court-packing scheme. FDR’s actual actions in this event are Hamiltonian because he is involving himself in the functions of Congress, which is big government, but his goal was Jeffersonian. His goal in this scheme was to add a member of Congress (Democrat) for every member over the age of seventy. His reasoning for this was to have more representatives of the Democratic Party to see things his way, which would hopefully â€Å"achieve Jeffersonian ends.† His extremist, Hamiltonian actions of packing the court were set up to benefit the forgotten man in the end by way of the New Deal programs being passed.Show MoreRelatedEmergence of a Two-Party System 1789-18081405 Words   |  6 PagesIn 1789, the two men who were the leaders of the two parties that were to emerge were Alexander Hamilton and Thomas Jefferson. Bo th Alexander Hamilton and Thomas Jefferson had a major influence during this time. 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War can destroy any person both in body and mind for the...

War can destroy any person both in body and mind for the rest of their life. In Shot by Sniper, by Bartholomew von Klick suggests the horror of war not only by presenting its physical dangers, but also by showing its psychological effects. In the story â€Å"Shot by Sniper† Klick shows and relates real life experiences of war. In this story Klick shows how location plays a big part in how physically dangerous war is. In the beginning of the story, it starts off with a Lieutenant solider being in the middle of a gunfight, but nearly escapes death. We are left to wonder which has the longer lasting affect, the visible physical scars or the more emotional ones inside? Klick uses literary devises to incorporate real life experiences of war along†¦show more content†¦Knowing that Grale knew how he was going to die, and knowing that a sniper earlier in the story was shooting him at, he wanted to defy fate. Klick is showing physical danger towards Grale by keeping cover and let his platoon deal with all the action. â€Å"Grale crouched behind the billboard and watched the disaster unfold across the street† (379). Even though Grales’ been under cover, anger and stress begins to get in control off him and he ordered one of his platoon soldiers to order in an airstrike to blow the building where the snipers been hiding. While still keeping cover, Grale try’s to see if his platoon soldiers are ok, but notices that one of his buddies; Simmons was shot in the leg. This tragedy that was caused by the sniper was used to draw out Grale, as a diversion. Grale trusted his gut, so he quickly jumped out of cover and rescued Simmons. There are emotional and humor appeals that Klick uses in his story. After Grale rescued one of his marines, emotion comes in when Grale says, â€Å"The boy’s leg was mangled pretty badly- he’d be lucky to keep it† (381). The emotion in this is seeing your friend loosing a leg, when it should hav e been his. The humor in this story is when Simmons is being carried out of the street and Grale says, â€Å"Your going to live so that cow can kill ya† (381). The humor in this

Letter An Evidentiary Hearing At The Time Of Sentencing

Thank you. Judge: Just let me know when you are ready. Thomas M. Maas: I will. Bailiff: Remain seated. Thomas M. Maas: Okay, You Honor. I was not able to, in the time the court gave me, find any specific authority. I will just allege, that I believe he has a due process right to have his own supporters speak to the court directly to give the court a more full picture, than they can put down in writing, as part of his right to a fair and just sentence. Judge: Well, a defense is entitled to request an evidentiary hearing at the time of sentencing, but you do have to give notice of that if you wanted to present testimony at the time of the sentencing. Thomas M. Maas: I am unaware of that legal – Judge: In any event, you didn’t find anything. Thomas M. Maas: No. Judge: But, if you would like to give your client a couple minutes to speak to his supporters to see what they would say, he is allowed to summarize. Thomas M. Maas: Wait a minute, he has a sense of what they would say, of course, but they have submit letters and I mean, I would like the court to hear from them. Judge: I understand. Thomas M. Maas: Request an evidentiary hearing or whatever – Judge: Do they – Thomas M. Maas: I don’t think it would be long, and I don’t think it would be undue and he has people behind him as well. Judge: I understand. Did they write it out, I can read it, but I just don’t think that they have a right— Thomas M. Maas: Well, they have written it out, you have read what they wrote. Judge:Show MoreRelatedThe Ford Pinto Case9294 Words   |  38 Pagesaction, in light of the fact the driver possessed several controlled substances at the time of the accident. A second potential party open to a civil suit was the Indiana Highway department. It was their design which left no safe stopping place along Highway 33 where cars could pull over for emergencies. In fact, the road was so dangerous that the Elkart County Citizens Safety Committee had previously written a letter to the department asking that the road design be modified to provide safe stoppingRead MoreThe Ford Pinto Case9301 Words   |  38 Pagesaction, in light of the fact the driver possessed several controlled substances at the time of the accident. A second potential party open to a civil suit was the Indiana Highway department. It was their design which left no safe stopping place along Highway 33 where cars could pull over for emergencies. In fact, the road was so dangerous that the Elkart County Citizens Safety Committee had previously written a letter to the department asking that the road design be modified to provide safe stoppingRead MoreThe Growing Problem of White Collar Crimes in India19963 Words   |  80 Pagessignificantly enhances financial and incarceration penalties, and relaxes some procedural evidentiary requirements for prosecutors. White Collar Crime is not only a crime but a very serious crime with wide and often gory repercussions. Its seriousness can be gauged from the fact that effect of even a few White Collar Crimes on the economic fabric of society can be far more devastating. This paper outlines that it is high time for the Indian corporate sector to draw lessons from the experience of the functioni ng

Mask Poor Communication Free Essays

Assignment One: Miscommunication April Sherrod COM 200 Interpersonal Communication Terrance Frazier May 21, 2012 I agree with the article provided â€Å"Close Relationships Sometimes Mask Poor Communication† because I have had plenty of encounters with my loved ones where I was meaning one thing and they were interpreting what I said a completely different way and thinking I meant something totally different from what I actually meant. Have you ever had a miscommunication with someone close to you simply because you assumed that they understood you? What happened? When it comes to having miscommunication with someone, my fiance and I should receive an â€Å"A† all the time. The miscommunication we have can be as simple as me telling him to go to the store and get me a soda and be meaning for him to get a Dr. We will write a custom essay sample on Mask Poor Communication or any similar topic only for you Order Now Pepper and he will come back with a coke. However we have had more serious altercations over miscommunication than a run to the store. The most recent altercation we have had over miscommunication was over whether or not to accept a car my parents were trying to give us as a gift. When telling him of this car, I had told him that there was still a little over $2000 owed on this car, I also told him that they said they would finish paying it off to help pay off a debt they had owed us. He completely misunderstood me and thought I was telling him we were going to make the payments ourselves, which he was completely fine with; however he isn’t fine with my parents making payments on something that we are going to be using. In the end before I had re-explained how things were going to take place, he disagreed with us getting the car because he thought that they were just simply going to make the payments and also pay us back what they owed us from a previous encounter when they had borrowed some money. I ended up re-explaining things to him and told him that what he thought wasn’t the case that they were only going to pay off the car, not pay off the car and pay off the debt. So now that he knows what exactly is going to happen, he has agreed with letting them pay off the car and giving it to us. How can you make sure that this kind of miscommunication does not happen in the future? Or when it does happen, what could you do to make your communication more clear? Miscommunication will always happen, however I could take actions to make sure my point is across and that everything I say is understood the exact way I say it and not the way my fiance interprets it would be by asking him what he thinks I meant before ending the conversation. References Close Relationships Sometimes Mask Poor Communication, January 24, 2011 http://health. usnews. com/health-news/family-health/brain-and-behavior/articles/2011/01/24/close-relationships-sometimes-mask-poor-communication Sole, K. (2011). Making connections: Understanding interpersonal communication. San Diego, CA: Bridgepoint Education, Inc. https://content. ashford. edu/books/AUCOM200. 11. 1 How to cite Mask Poor Communication, Essay examples

Big Data A Roadmap to Trust

Question: Explore "Trust in Big Data". Answer: 1. Introduction The current world incorporates the cheaper communication and storage on the digital zone. The advancement of the new sensor technologies or online social networks has been the main reason of the explosion of huge amount of data (Kaisler et al., 2013). The term, which has emerged, for catching the phenomenon is known as Big Data. The application of the Big Data analytics or privacy and security encompass the various fields of technologies including the medicine, healthcare, business, finance, law, transportation, education, and telecommunication. 1.1 Background The use of Big Data has been very sensitive in nature, which is very much dependent on the personal data of the constantly changing technological environment. There has been evading of the new aspects of the data privacy and data protection that are currently governed by a number of complex regulations that are constantly changing. At present, the approaches to privacy have been different in the different sectors depending on the industries (Adelola, Dawson and Batmaz 2015). As a result, the exploitation of the private information is exposed to the risk to the businesses. 1.2 Aims The project aims at providing a proposal related to the Big Data for assessing the trust and computation that the world is perception upon the Big Data system. The research proposal aims at elaborating the various challenges to create trust on the Big Data. 1.3 Significance of the research There has been evidence of the new aspects of the data privacy and data protection that are currently governed by a number of complex regulations that are constantly changing. They proposal would enable the researcher to illustrate on the implications of the Big Data such that to allow the confidence of the customers against the Big Data system to grow and prosper in the long run. 1.4 Problem statement The huge diversity and amount of the data sources and information helps in providing a lot of new opportunities and at the same time poses various challenges for online trust (Yaqoob et al. 2016). The questioning about the trust has always been there since the era when Big Data came into existence. The consumers are, thus, required to be convinced that their private and confidential information are adequately protected and are being accessed in a fairly manner. This implication would help in generating trust and confidence in the individuals relating to the Big Data. 1.5 Research questions The research quotations related to the research proposal of the related topic can be: How can Big Data be useful for assessing the trust? How can the Big Data can be communicated transparently? Can Big Data lead to better results? How can trust be increased on the result information? How can we measure trust in Big Data? How can the trustworthiness of the Big Data analytics be ensured? 1.6 Hypothesis The hypothesis relates to the research topic can be given by the following: The Big Data system does not provide useful outcome to gain trust The trust related to the Big Data cannot be measured The application of the Big Data fails to gain the trustworthiness of the customers 2. Literature Review Big Data Big Data has been around since a few years and the applications of which have been extended to various fields of technology. According to Katal, Wazid and Goudar (2013), the most self-evident characteristics of the Big Data has been its dimension of the volume of data. Moreover, the Big Data has describes as the phenomenon which utilizes the dimensions of the velocity and variety. Franks (2012) believes that taming of the Big Data would be helping the industries not only to master the massive quantities of information but would also help in tackling the multitude and variety of heterogeneous types of data. According to Raghupathi and Raghupathi (2014), Big Data can be defined as the innovative form of data processing system that incorporates the high volume, high variety and high velocity information assets that demand highly enhanced decision making methodology. Notion of trust The term Trust has been extensively the word for extensive research in the various fields as there is still no satisfactory response that could define the same. However, Chen, Rau and Kolz (2013) defined the trust as the specific level of probability which helps an individual to identify the performance of the capacity of a particular action such that to be able to monitor the same. Ruohomaa and Kutvonen (2013), postulate that there are two basic models of trust viz., policy based trust and reputation based trust. The policy-based trust is based on the evidence exchange of the credentials. On the other hand, the reputation-based trust is an estimation of the trustworthiness. This reputation-based trust related to the Big Data relies on the reviewing, referrals and ratings from the community members who are accustomed with the Big Data. 2.1 Review Techniques The literature review discusses about the various concerts related to the Big Data and the trust being perceived by the individuals related to the research topic. The review should be dealing in illustrating the definitions and focal issues of the terms related to the Big Data system and the trust such that to find a co-relation between them. The review should be evaluating the entire ideas and concepts related to the research topic and formulate a research framework such that to illustrate on the core idea of the research study. This reviewing technique would be helpful for the researcher to structure the problem domain and present the current research direction and interdependencies as well. 2.2 Limitations The literature review lacks the implementation of any specific model that could illustrate the Big Data and the trust related to the system .Moreover, the review is also unable to relate the Big Data system with the trustworthiness in the individuals related to the same. Thus, the literature should be incorporating relevant models that could further illustrate the relation between the Big Data and trust. 2.3 Focus The focus of the research study would be: To find the significance of the Big Data in the industries To found the reaction between the Big Data and trust To establish data driven approach for the trust management based on reputation To define the focal issues for serving as the future research directions 3. Research design 3.1 Conceptual framework Trust in Big Data Trust and reputation systems have a huge opportunity as the number, viloloci8ty, and variety if data has been increasing on a daily basis. The process relates to the reputation system comprises of the two important steps viz., (i) Collection and preparation and (ii) storage and communication related to the Big Data applications (Snger and Pernul 2014). Input Output Big Data Applications Collection and Preparation Storage and Communication Trust relation Trust or Trustee (i) Collection and preparation: In the current digital world, vast number of reputation data is being created every day pawing to the expansion in the number of web applications including the e-Commerce platform and networking communities online (Snger and Pernul 2014). The reputation system incorporates the inclusion of both the implicit and explicit information. The trust information can be created for the rating of the trustee as for example on ecommerce websites like eBay. On the other hand, the implicit trust information care derived from the potential data sources, which are interoperable in the reputation system. (ii) Storage and communication: The scores as provided by the customers can evaluate the reputation. These reputation scores would be helping in offering the information for supporting the users in understanding the values of the scores (Snger and Pernul 2014). These scores would also helping in accomplishing the transparency in the Big Data analytics. 3.2 Addressing the research questions How can Big Data be useful for assessing the trust? Rationale: This question would help in clarifying the usefulness of the Big Data in managing huge amount of information. This attribute would be helping in signifying the trustworthiness or data quality of the sources as well. How can the computational process can be communicated transparently? Rationale: This question would enable the researcher to acquire some useful information related to the illustration of appropriate techniques for making the outcome of the Big Data management to be transparent. Can Big Data lead to better results? Rationale: This question would help the researcher to focus on the realistic approach to the research topic. The question would also help in gaining the knowledge related to the data quantity and data quant. How can trust be increased on the result data? Rationale: The question would help in addressing the privacy preserving method and techniques. This concept of the privacy preserving techniques would enable in infusing the trust in the individuals related to the Big Data. How can we measure trust in Big Data? Rationale: The question would enable the researcher to quantify the trustworthiness of the data items and the data sources such that to develop a system for the accurate measurement of to the trustworthiness of Big Data for measuring the same. How can the trustworthiness of the Big Data analytics be ensured? Rationale: These questions would enable the researcher to provide accurate directions to research process for solutions including the accountability and befits of the Big Data system. 3.3 Expected outcomes The Big Data has been the most talked about topic that is a very significant research area in the field of innovation and technology as relevant to both the business and the individuals. The search process would enable the illustration of the trust that the individuals perceive in respective of the Big Data. The research process incorporates the research questions that would help the researcher to acquire some useful information related to the Big Data. The research study would help in evaluating the trust in the Big Data, which is a prerequisite for the assessment of the trust. 4. Proposed project plan Time-line Outline Number Task Name Duration Start Finish Predecessors 1 Project plan of research proposal on Big Data and Trust 48 days Tue 5/24/16 Thu 7/28/16 1.1 Finding up of topic 2 days Tue 5/24/16 Wed 5/25/16 1.1.1 Conducting research on background information on the topic 1 day Tue 5/24/16 Tue 5/24/16 1.1.2 Strengthening initial proposal 1 day Wed 5/25/16 Wed 5/25/16 3 1.2 Defining the Project 3 days Thu 5/26/16 Mon 5/30/16 4 1.2.1 Identifying the sensitivity of Big Data in the industries 1 day Thu 5/26/16 Thu 5/26/16 4 1.2.2 Assessing the trust and computation from the perceptions of the individuals 1 day Fri 5/27/16 Fri 5/27/16 6 1.2.3 Setting the objectives of conducting the research 1 day Mon 5/30/16 Mon 5/30/16 7 1.3 Defining the Project Objective 3 days Tue 5/31/16 Thu 6/2/16 8 1.3.1 Identifying the effectiveness of Big Data 1 day Tue 5/31/16 Tue 5/31/16 8 1.3.2 Evaluating its effects in the market 1 day Wed 6/1/16 Wed 6/1/16 10 1.3.3 Identifying the Innovative technologies 1 day Thu 6/2/16 Thu 6/2/16 11 1.4 Setting up of Research Questionnaires 3 days Fri 6/3/16 Tue 6/7/16 12 1.4.1 Effectiveness of the Big Data in evaluating trust 1 day Fri 6/3/16 Fri 6/3/16 12 1.4.2 Identification of trustworthiness of the Big Data 1 day Mon 6/6/16 Mon 6/6/16 14 1.4.3 Innovated technologies to be implemented for successful operations 1 day Tue 6/7/16 Tue 6/7/16 15 1.5 Identifying the Problem Statements 4 days Wed 6/8/16 Mon 6/13/16 16 1.5.1 Identifying the issues in the industries related to Big Data management 1 day Wed 6/8/16 Wed 6/8/16 16 1.5.2 Identifying various challenges for online trust 1 day Thu 6/9/16 Thu 6/9/16 18 1.5.3 Issues related while the expansion of business 1 day Fri 6/10/16 Fri 6/10/16 19 1.5.4 Evaluation of the survey to evaluate the level of protection of the private data of the customers 1 day Mon 6/13/16 Mon 6/13/16 20 1.6 literature review 4 days Tue 6/14/16 Fri 6/17/16 21 1.6.1 Conducting research on the available journals 1 day Tue 6/14/16 Tue 6/14/16 21 1.6.2 Setting the appropriate theories and models for discussing 1 day Wed 6/15/16 Wed 6/15/16 23 1.6.3 Preparing different views in literature 1 day Thu 6/16/16 Thu 6/16/16 24 1.6.4 Summarizing the reviews 1 day Fri 6/17/16 Fri 6/17/16 25 1.7 Identifying the importance of Big Data 7 days Mon 6/20/16 Tue 6/28/16 26 1.7.1 Factors affecting Business achievements in Global market 1 wk Mon 6/20/16 Fri 6/24/16 26 1.7.2 Innovation effects on the evolution of companies 1 day Mon 6/27/16 Mon 6/27/16 28 1.7.3 Role of Bog data analytics in the industries 1 day Tue 6/28/16 Tue 6/28/16 29 1.8 Setting up of Research Hypothesis 2 days Wed 6/29/16 Thu 6/30/16 30 1.8.1 Assessing the trust and computation that the world is perception on the Big Data 1 day Wed 6/29/16 Wed 6/29/16 30 1.8.2 Elaborating the various challenges to create trust on the Big Data 1 day Thu 6/30/16 Thu 6/30/16 32 1.9 Research methodologies 20 days Thu 6/30/16 Thu 7/28/16 33 1.9.1 Describing the methodologies to be applied in this research 1 day Fri 7/1/16 Fri 7/1/16 33 1.9.2 Tools and techniques of the research selected 1 day Mon 7/4/16 Mon 7/4/16 35 1.9.3 procedure of research is prepared 1 day Tue 7/5/16 Tue 7/5/16 36 1.9.4 Selection of data collection method 1 day Wed 7/6/16 Wed 7/6/16 37 1.9.5 Selection of analysis method 1 day Thu 7/7/16 Thu 7/7/16 38 1.9.6 Survey 2 days Fri 7/8/16 Mon 7/11/16 39 1.9.6.1 Conducting a pilot research through historical information 1 day Fri 7/8/16 Fri 7/8/16 39 1.9.6.2 tentative outcome of the research analyzed 1 day Mon 7/11/16 Mon 7/11/16 41 1.9.7 Implementation 1 mon Fri 7/1/16 Thu 7/28/16 1.9.8 Literature Review due 0 days Thu 6/30/16 Thu 6/30/16 26 1.9.9 Data Collection and Analysis Report due 0 days Mon 7/11/16 Mon 7/11/16 42 1.9.10 Final Business Research Thesis due 0 days Thu 7/28/16 Thu 7/28/16 43 References Adelola, T., Dawson, R. and Batmaz, F., 2015. Privacy and data protection in e-commerce in developing nations: evaluation of different data protection approaches. Chen, N., Rau, P.L.P. and Kolz, D., 2013. Comparison of Trust on Group Buying Websites between American and Chinese Young Adults. InCross-Cultural Design. Cultural Differences in Everyday Life(pp. 367-372). Springer Berlin Heidelberg. Franks, B., 2012.Taming the big data tidal wave: Finding opportunities in huge data streams with advanced analytics(Vol. 49). John Wiley Sons. Kaisler, S., Armour, F., Espinosa, J.A. and Money, W., 2013, January. Big data: Issues and challenges moving forward. InSystem Sciences (HICSS), 2013 46th Hawaii International Conference on(pp. 995-1004). IEEE. Katal, A., Wazid, M. and Goudar, R.H., 2013, August. Big data: issues, challenges, tools and good practices. InContemporary Computing (IC3), 2013 Sixth International Conference on(pp. 404-409). IEEE. Raghupathi, W. and Raghupathi, V., 2014. Big data analytics in healthcare: promise and potential.Health Information Science and Systems,2(1), p.3. Ruohomaa, S. and Kutvonen, L., 2013. Behavioural Evaluation of reputation-based trust systems. InEnterprise Interoperability(pp. 158-171). Springer Berlin Heidelberg. Snger, J. and Pernul, G., 2014. Reusability for trust and reputation systems. InTrust Management VIII(pp. 28-43). Springer Berlin Heidelberg. Yaqoob, I., Chang, V., Gani, A., Mokhtar, S., Hashem, I.A.T., Ahmed, E., Anuar, N.B. and Khan, S.U., 2016. Information fusion in social big data: Foundations, state-of-the-art, applications, challenges, and future research directions.International Journal of Information Management.